Digital Toppers

Social Media Day 2023

Social Media Day – Significance

Social Media Marketing | | , ,
Social Media Day 2023

Why We Celebrate Social Media Day : Connecting the World

Every year, on June 30th, Social Media Day is observed worldwide to acknowledge and appreciate the significance of social media platforms. Mashable, a renowned social media website, established this special day in 2010 as a way to recognize the impact of social media on global communication. As people come together to celebrate, it provides an opportunity to reflect on how social media has transformed various aspects of our lives.

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The Evolution of Social Media:

Social media has undergone significant development since its inception. It began with platforms like Six Degrees, Friendster, and MySpace, allowing users to connect and share information. However, the real breakthrough came with the emergence of Facebook, Twitter, Instagram, and other platforms that revolutionized communication, content sharing, and consumption.

Celebrating Connection and Communication:

Social Media Day is a celebration of how these platforms have connected individuals worldwide. It has effectively reduced the barriers of distance and time zones, enabling easy connections with friends, family, and even like-minded strangers. Social media has fundamentally transformed the way we communicate, breaking down geographical limitations.

Engaging in Festivities:

Social Media Day is marked by engaging in various activities that celebrate the occasion. These may include organizing events, gatherings, and online discussions where individuals can share their social media experiences, ideas, and advice. Popular activities now also include using hashtags, participating in challenges, and attending virtual events across multiple social media platforms, fostering a sense of community and interaction.

Recognizing the Benefits:

Celebrating Social Media Day allows us to acknowledge and appreciate the numerous benefits it brings to our lives. Besides many of those, some are below :

  • Creative outlet for individuals
  • Facilitates connections with like-minded people
  • Platform for showcasing talents
  • Powerful tool for raising awareness
  • Promoting causes
  • Driving social change

Emphasizing Responsibility:

While celebrating the positive aspects of social media, it is vital to address the challenges and promote responsible usage. Social Media Day serves as a reminder to approach these platforms mindfully, respecting privacy, promoting digital citizenship, and nurturing healthy online interactions. It offers an opportunity to educate and raise awareness about online safety and responsible social media practices.

Conclusion:

As we commemorate Social Media Day, let us recognize and celebrate the profound impact of social media on our world. It has fundamentally altered the way we connect, share information, and engage with others. While enjoying the benefits, it is crucial to approach social media with responsibility and mindfulness. Let us leverage this powerful tool to cultivate meaningful connections, initiate conversations, and create a positive impact within our online communities.

Let’s Celebrate Social Media Day with Digitz India.

Also read, How to Start a Career in Digital Marketing

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Best Digital Marketing Institue in Trichy

Your Roadmap to Success: Selecting the Best Digital Marketing Institute for Your Career

Digital Marketing | | , , ,
Best Digital Marketing Institue in Trichy

Nowadays, lots of training institutes are providing digital marketing courses as one of their training options, but only a few institutes are fully focusing on digital marketing. What should we consider when choosing the best digital marketing institute?

Reputation of the institution:

Look for institutions that have received recognition and accreditation from the appropriate professional or academic organizations. Read reviews, recommendations, and success stories from former students to learn more about their reputation.

Verification of curriculum:

Analyze the institute course offerings. It should cover all the crucial aspects of digital marketing, such as analytics, PPC, social media marketing, content marketing, and SEO. Verify if the curriculum is current and in line with market trends.

Hands-on training:

Practical training is essential because digital marketing is a hands-on industry. Ask about the course’s practical components, including real projects, case studies, and internships. You can utilize theoretical information and develop confidence by gaining practical experience.

Industry Links and Networking Opportunities:

A quality institute for digital marketing should be well-connected to businesses and industry experts. Look for organizations that provide networking opportunities, guest lectures, or workshops led by professionals in the field. Making meaningful relationships in this way can improve your job prospects.

Placement Assistance:

Look into whether the institution offers placement assistance or has a proven track record of helping students obtain internships and employment. An excellent institution will support students in their career goals by having partnerships with businesses or a dedicated placement cell.

Learning Options:

Consider how adaptable and convenient the institute’s learning options are. While some institutions only offer classroom-based instruction, others also provide online courses. Choose a learning style that works with your schedule and preferences.

Additional resources:

Check if the institute offers additional resources such as online learning materials, access to industry tools, or ongoing support after course completion. These resources can further enhance your learning experience.

Conclusion:

Before making a decision, always do your homework and compare several institutions. Visit their websites, go to demo sessions, or get in touch with their staff to get any questions answered. Finally, pick an institution that will help you achieve your career goals, gives high-quality instruction, and offers the assistance you need to launch a successful career in digital marketing.

Lets see one of the leading digital marketing institutions, Digital toppers academy who have high reputation and more than 15 years of experience in this field. They have conducted more than 50 trainings and have more than 150 learners. For more details visit their website, Digital Toppers . Check course details and highlights which satisfy your considerations.

Also read, How to Start a Career in Digital Marketing

Your Roadmap to Success: Selecting the Best Digital Marketing Institute for Your Career Read More »

Digital Marketing Jobs

Job Opening for Digital Marketing in COEPD Chennai

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Digital Marketing Jobs

COEPD – Digital Marketing Specialist

Chennai, Tamilnadu

Role Description-

 Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication.

Qualifications-

  • Social Media Marketing and Digital Marketing skills
  • Web Analytics and Online Marketing skills
  • Excellent communication skills
  • Experience in creating and implementing digital marketing campaigns
  • Experience in using social media platforms for marketing purposes
  • Knowledge of SEO and SEM
  • Bachelor’s degree in Marketing, Communications, or related field

Sarvam Safety Equipment Private Limited – Content Writer

Chennai, Tamilnadu

About the job-

We are looking to hire a dedicated content writer to create content for blogs, product descriptions, social media, and the company website. Able to follow editorial guidelines when creating content.

  • Writing content for our new website,company profile
  • Preparing content for Instagram, LinkedIn
  • Preparing on content for email marketing and newsletter
  • Assisting the marketing and sales team in developing content for advertising campaign

Western Farm Fresh Pvt. Ltd – Digital Marketing Executive

Chennai, Tamilnadu

Responsibilities-

  • Design, maintain, and supply content for the organization’s website
  • Formulate strategies to build lasting digital connection with customers
  • Monitor company presence on social media
  • Launch advertisements to increase brand awareness

Qualifications-

  • Bachelor’s degree in Marketing or related field
  • Excellent understanding of digital marketing concepts
  • Experience with business to customer social media and content generation
  • Strong creative and analytical skills

To View additional digital marketing opportunities : click here

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Digital Marketing Jobs

Job Opening for Digital Marketing and WordPress Developer in Chennai

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Digital Marketing Jobs

The Style Salad Gifting Co – Social Media Marketing Intern

Chennai, Tamilnadu

Qualifications-

  • Proficient in Microsoft Office (Word, Excel, Power Point)
  • Basic in Adobe Photoshop and Canva
  • Extremely organized, diligent, detail-oriented and motivated
  • Eagerness to learn and expand into other departments when necessary
  • Strong communication and analytical skills
  • Passion for photography , instagrame reels and basic editing skills.
  • Experience with Shopify is a plus

Responsibilities-

  • Manage the company’s social media accounts and posts content.
  • Brainstorms campaign and Instagram ideas.
  • Manage basic photography and shooting daily promotional content
  • Monitor various social media platforms such as Facebook, Instagram, and LinkedIn
  • Analyzes analytics to gauge the success of campaigns.
  • Send out weekly promotional email campaigns
  • Understand the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
  • Engage and respond to customer queries on Whatsapp and Instagram

For more details about the job, The Style Salad Gifting Co – Social Media Marketing Intern.

Shyaway – Digital Marketing Executive

Chennai, India

Job Description-

  • Should have practical experience with or knowledge of Google Analytics, WordPress, HTML, JavaScript, and SEO.
  • Should be familiar with or have expertise with Facebook or Google ads.
  • excellent experience managing the social media accounts for numerous brands
  • When conducting an interview with a social media influencer, you should feel at ease facing the camera.
  • Must be flexible and eager to learn new things.
  • Should be enthusiastic about current women’s fashion trends or women’s companies.

Qualification-

Any Bachelor degree ( Preferably in Fashion Technology/ Digital marketing)

Experience-

1 to 2 Years

For more details about the job, Shyaway – Digital Marketing Executive.

Ziffity Solutions LLC – WordPress Developer

Chennai, Tamilnadu

Job Responsibilities-

  • Collaborate with the design team and project stakeholders to understand project requirements and translate them into visually appealing and user-friendly interfaces for WordPress websites.
  • Develop and implement responsive and cross-browser compatible UI solutions using HTML, CSS, and JavaScript/jQuery, ensuring high-quality code and adherence to best practices.
  • Customize WordPress themes and templates to align with the project’s visual design and branding guidelines.
  • Create and optimize graphics, icons, and other visual elements for seamless integration into the website.
  • Conduct thorough testing and debugging to ensure website performance, responsiveness, and compatibility across various devices and browsers.
  • Collaborate with backend developers to integrate UI elements with WordPress CMS, ensuring seamless content management and dynamic functionality.

Requirements-

  • Total experience of 2-4 years in WordPress UI development
  • Proficiency in front-end web technologies such as HTML5, CSS3, JavaScript/jQuery.
  • Experience in developing and customizing WordPress themes, templates, and plugins.
  • Familiarity with responsive web design principles and mobile-first development.
  • Knowledge of UI/UX design principles and ability to collaborate effectively with designers.
  • Understanding of cross-browser compatibility and ability to write clean, efficient, and modular code.
  • Experience with version control systems such as Git.
  • Familiarity with CSS preprocessors (e.g., Sass, Less) and build tools (e.g., Gulp, Webpack) is a plus.
  • Knowledge of PHP and familiarity with WordPress APIs and hooks is an advantage.

For more details about the job, Ziffity Solutions LLC – WordPress Developer.

To View additional digital marketing opportunities : click here

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Understanding Page Speed & Enhancing User Experience

Understanding Page Speed and Enhancing User Experience

Search Engine Optimization | | , , ,
Understanding Page Speed & Enhancing User Experience

In today’s fast-paced digital world, where instant gratification is the norm, waiting for a slow-loading website is similar to watching paint dry. Website visitors have less patience for slow-loading pages and are more inclined to switch to quicker alternatives. Page speed becomes critical at this point. In this blog post, we’ll explain page speed, discuss how it affects user experience and search engine rankings, and give you some useful advice on how to make it faster.

Understanding Page Speed:

The amount of time it takes for a web page to fully load in a user’s browser is referred to as page speed. It includes a number of elements, including the user’s internet connection speed, the server response time, the size of the webpage’s files, and the effectiveness of the website’s coding. User experience is directly impacted by page speed because quicker-loading pages have more engagement, reduced bounce rates, and higher conversion rates.

The Importance of Page Speed:

  • Improved User Experience: Information access should be immediate. A website’s slow loading time irritates users, detracting from their experience and sometimes resulting in missed opportunities.
  • Search Engine Rankings : Page speed is taken into account by major search engines like Google when determining rankings. In search engine results, websites that load quickly are more likely to rank higher, boosting their visibility and organic traffic.
  • Mobile Responsiveness: As the popularity of mobile surfing increases, increasing page performance is essential. On mobile devices, slow-loading pages can turn away potential customers and damage your online reputation.

Improving Page Speed:

  • Optimising Image Files : Compress and resize photographs without sacrificing quality . Use cutting-edge picture formats like WebP and serve images that are the correct size for the user’s device.
  • Minify CSS, JavaScript, and HTML : Reduce the size of code files by removing extraneous characters, spaces, and comments . Browsers process and render web pages more quickly as a result of minification.
  • Enable Browser Caching : Use Caching techniques to store static files on the user’s browser and speed up subsequent visits by using caching techniques. Use HTTP caching headers to limit the lifespan of cached files.
  • Content Delivery Network : Employ a CDN to spread the files for your website among numerous servers all around the world. As a result, the user and the server are closer to one another, which improves reaction times and lowers latency.
  • Reduce Server Response Time : To cut down on the time it takes the server to react to requests, optimise your server and database parameters. Consider employing a Content Delivery Network (CDN) with caching features or upgrading to faster hosting.
  • Enable Gzip Compression : By using Gzip to compress data, your website’s users will experience faster download times. Gzip compression is supported by the majority of current servers and browsers.
  • Remove Unnecessary Plugins and Scripts : Examine your website for plugins, scripts, or code snippets that are no longer in use and remove any that are not required. To lessen the total load on your web pages, remove them or swap them out for lighter options.

The performance and user experience of a website are both critically dependent on page speed. Understanding its relevance and putting the above-mentioned suggestions into practise can help your website load faster, engage visitors, improve search engine ranks, and increase conversions. Keep in mind that an investment in a fast-loading website will pay off with happy customers and a successful company.

Also read, Google Algorithm Update 2024

Understanding Page Speed and Enhancing User Experience Read More »

Digital Marketing Jobs

Job Opening for Digital Marketing in Bangalore – India

Digital Marketing Jobs, Jobs | | , , , , , ,
Digital Marketing Jobs

Intent Farm – Digital Ads & SEO Agency – SEO Associate

Bangalore,Karnataka

Job Description:

  • Conducting on-site and off-site SEO audits of your clients & competitors websites.
  • Using tools such as Google Analytics & Search Console to compile regular performance reports.
  • Assisting the content team in the creation of high quality, informative SEO content.
  • Creation of on-site and off-site SEO strategies for clients in various industries.
  • Carrying out detailed keyword research according to the Brand Requirements.
  • Paying particular attention to any significant Google algorithmic changes and impact on your projects.

Requirements:

  • Good understanding of content quality and user engagement to be able to drive the right content creation.
  • Good understanding of different SEO strategies and their potential impact on different stages of projects.
  • Knowledge of web development platforms such as WordPress, Shopify, Magento, etc.
  • Strong analytical skills and strategic thinking ability.
  • Experience with SEO tools SEMRush, Ah-refs, etc.
  • Knowledge of keyword research tools and ability to complete competitive analysis

For more details about the job, Intent Farm – SEO Associate.

PINKVILLA – SEO Content Writer

Headquarters – Mumbai , Job Type – Work From Home

Role and Responsibilities:

  • Writing long form SEO articles in Beauty, Makeup, Skincare, health
  • Create, manage and execute the content calendar. This includes working on detailed plans for special days, occasions, trending stories, events, etc.
  • Writing daily long format SEO articles of 2000- 3000 words
  • Checking website and maintaining the hygiene
  • Work in line with the editorial team to better the quality of our content.
  • Ensure no plagiarism, grammatical errors, ensure fact checking and proof reading.

Experience:

  • 2+ years of experience in SEO Content writing
  • Must have a science background and expertise with research citations is a plus
  • Open to look at candidates having experience in writing across all genres
  • Should have interest in writing SEO Long-form articles 2500 words per day
  • Avid follower and updated on Beauty & Lifestyle trends.

For more Details about the job, PINKVILLA – SEO Content Writer.

Netmeds.com – Social Media Content Manager

Bangalore, Karnataka

 Responsibilities:

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Requirements:

  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels

To View additional digital marketing opportunities : click here

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Link Building Techniques 2023

Link building techniques for 2023

Search Engine Optimization | | , , ,
Link Building Techniques 2023

Link building is still an important part of search engine optimisation (SEO) in 2023. Here are some link building strategies to assist you develop high-quality links and increase your SEO in 2023:

Content Marketing:

Creating high-quality, engaging material is an excellent approach to naturally gain links. Create valuable content for your audience, such as how-to guides, in-depth articles, and infographics.

Influencer outreach:

Developing ties with industry influencers can be a great strategy to acquire links. Reach out to influencers and offer them value in exchange for links back to your website, such as guest posts or product reviews.

Broken link building:

Broken link building is locating broken links on other websites and offering to replace them with links to your own content. This is a win-win situation since the website owner receives a working link and you receive a high-quality backlink.

Guest posting:

Guest posting is a terrific strategy to establish your reputation and earn links by writing guest posts for other websites in your field. Look for websites with a high domain authority that are relevant to your niche.

Resource link building:

Resource link building is generating high-quality resources, such as thorough guides or directories, then contacting websites in your field to request that they link to it.

Internal linking:

While external connections are crucial, internal links can also benefit your SEO. Linking to relevant pages on your own website can assist to improve the user experience and keep people on your site for a longer period of time.

Overall, successful link building in 2023 will necessitate a blend of imagination, strategy, and perseverance. You may establish a strong link profile that will help you rank higher in search engine results by using a range of link building tactics, focusing on high-quality links, and giving value to your audience.

Also read, How SEO Works – Content Creation, User Experience and Analytics

Link building techniques for 2023 Read More »

Digital Marketing Jobs

Job Opening for Digital Marketing Analyst in Chennai

Digital Marketing Jobs, Jobs | | , , , , ,
Digital Marketing Jobs

Evodigital Technologies – Digital Marketing Analyst/Executive

Chennai,Tamilnadu

Roles & Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
  • Be actively involved in SEO, SMM and SEM.
  • Prepare online newsletters and promotional emails and organize their distribution through
    various channels.
  • Strategize, Recommend and Design Digital content management, web analytics, digital marketing operations, content distribution/syndication, campaign management, marketing ROI analysis, etc.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendors.
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

Requirements:

  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Statistical Analysis and Reporting skills.
  • Excellent communication and interpersonal skills.
  • High levels of integrity, autonomy, and self-motivation- Fast learning and Excellent multitasking skill.
  • Knowledge and Experience in Digital Marketing , SMM , Online Marketing , SEM , SEO , Campaign management, PPC , Google Analytics , Google Adwords , Web Analytics , Search Engine Marketing.

Concoct Human Resource Practioners India – Digital Marketing Executive

Hyderabad/Secunderabad, Chennai, Bangalore

Job description:

  • Excellent knowledge of email marketing, PPC, SEO, SMO, SMM, SEM, ORM, Brand management etc.
  • Performing market analysis And latest Trends.
  • Developing and managing digital marketing campaigns.
  • Strategize and execute SMM, SEO, SEM, digital branding.

Education:

UG: Any Graduate

PG:  MBA/PGDM in Advertising/Mass Communication, Marketing

Mistwood Farms – Digital Marketing Executive

Chennai

Roles and Responsibilities:

  • Create digital marketing campaigns.
  • Ensure consistency in the brand messaging.
  • Prepare emails and newsletters to send to current customers.
  • Launch promotional offers and events to attract new customers.
  • Optimize the business website to increase online traffic.
  • Follow best practices for social media marketing on different platforms.
  • Track marketing metrics and analyze digital data to measure marketing success.

Desired Candidate Profile:

  • Certification / Qualification in Digital Marketing.
  • Freshers can also apply.
  • Relevant experience in Social Media management.
  • Ability to use SEO, SEM and marketing databases for promotional purposes.
  • Up-to-date knowledge of digital marketing trends and developments.
  • Excellent writing skills and verbal communication abilities.

To View additional digital marketing opportunities : click here

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What is Inbound Marketing

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In recent years, inbound marketing has grown in popularity as a marketing strategy. It is a strategy of enticing potential customers through relevant and helpful material rather than interrupting them with unpleasant advertising. In this article, we will define inbound marketing, explain how it works, and highlight its benefits.

Inbound Marketing

Inbound marketing is a marketing strategy that emphasises the creation of quality content in order to attract and engage potential customers. Rather than bombarding consumers with unwanted advertisements, inbound marketing aims to attract customers by providing useful information that is relevant to their interests and requirements.

Content marketing, search engine optimisation (SEO), social media marketing, and email marketing are all examples of inbound marketing methods. The goal is to provide a consistent customer experience that adds value at every touchpoint.

How Does Inbound Marketing Function?

The goal of inbound marketing is to create content that your target audience wants to consume. This can include blog entries, videos, infographics, ebooks, and other forms of media. The material should be optimised for search engines so that potential buyers may readily find it.

After someone has eaten your content, you can utilise a variety of strategies to keep them engaged and lead them to a purchase. Email marketing efforts, retargeting ads, and social media interaction are examples of this.

The secret to inbound marketing success is to develop content that is actually helpful and relevant to your target audience. This allows you to establish trust and credibility, as well as position your business as a thought leader in your field.

Pros of Inbound Marketing

Adopting an inbound marketing strategy has numerous advantages. Here are some of the most important:

  • Attracts the Right Audience: By developing material suited to your target audience, you increase your chances of attracting people who are really interested in your products or services.
  • Increases Trust and Credibility: By giving useful information, you can increase trust and credibility with potential consumers. This can help you convert them into paying consumers later on.
  • Inbound marketing can be far more cost-effective than traditional marketing strategies such as advertising. You may reach a huge audience without spending a lot of money if you create content that can be recycled and shared across numerous media.
  • Long-Term Results: Inbound marketing is a long-term strategy that can pay off in the long run. You can continue to attract new clients long after the initial production by creating a library of useful material.

Conclusion

Inbound marketing is an effective method for attracting, engaging, and converting new customers. By providing meaningful content that resonates with your target audience, you can establish trust and credibility and position your company as an industry thought leader. So, if you’re seeking for a more efficient way to market your company, try implementing an inbound marketing strategy right away.

Get in touch with us now to kickstart your inbound marketing strategy and drive measurable results for your business! Follow Digitz .

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Digital Marketing Jobs

Job Opening for Digital Marketing In Chennai – India

Digital Marketing Jobs, Jobs | | , ,
Digital Marketing Jobs

Pubblisher Media – Social Media Manager

Chennai, Tamil Nadu, India

Duties and Responsibilities:

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign

Requirements and Qualifications:

  • Hands on experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • BSc degree in Marketing or relevant field

For more details about the job , Pubblisher Media – Social Media Manager

BYT Digital – Search Engine Marketing Specialist

Chennai, Tamil Nadu, India

Responsibilities:

You can help our team & clients to run large-scale media buying campaigns on Google, generate leads, create brand awareness & acquire customers – B2C & B2B

MUSTs:

  • Minimum Experience of at least 1 Year
  • An advanced course in Google Ads, growth hacking, etc is a PLUS
  • Good in Math & Stats
  • Love Marketing
  • Team player
  • Some programming and design skills are a plus
  • Good written & spoken English

Qualifications:

Graduation

For more details about the job , BYT Digital – Search Engine Marketing Specialist

Job Opening for Digital Marketing In Chennai – India Read More »

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