Digital Marketing Specialist

BCC Martech – Digital Marketing Specialist

Chennai, Tamilnadu

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

For more details about the job, Digital Marketing Specialist – BCC Martech.

Sign Up Advertising Solutions – Social Media Marketing Specialist

Chennai, Tamilnadu

Responsibilities:

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users’ engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• Liaising with the client.
• Finding out trends on social media & digital space & creating content around that.

Qualifications:

• Bachelor’s degree in any field.
• 2-3 years of work experience will be preferred.
• Demonstrate the ability to understand the engagement metrics and KPI’s.
• Sound knowledge of social media apps.
• Outstanding proofreading and editing skills.
• Strong oral and written communication skills.
• Ability to write catchy content.
• In-depth understanding of various social media platforms and their algorithm changes.
• Outstanding brand awareness experience will be preferred.
• A keen eye for details.

For more details about the job, Social Media Marketing Specialist – Sign Up Advertising Solutions.

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