On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren’t always visible).
On-Page SEO Elements:
High-Quality Page Content:
The initial step in crafting top-notch content involves selecting appropriate keywords and topics. To do this, conduct keyword research by examining Google search results, studying competitors, and exploring other websites. Additionally, utilize tools such as Ahrefs, AnswerthePublic, and UberSuggest to aid in this process.
Read our blog to know more about content creation – Beginners Guide to Content Creation.
Page Titles also known as title tags:
Follow these guidelines for choosing correct title tags :
- Keep it concise: Google’s recommended limit is under 60 characters to prevent title cutoff in search results, as titles max out at 600 pixels.
- Avoid keyword stuffing: Refrain from overloading your title with keywords, as modern search engines penalize this practice and it makes for a poor user experience.
- Relevance is key: Ensure your title accurately represents the content of the page it links to. A relevant title improves user experience and search engine ranking.
- Avoid all caps: Capitalizing the entire title is discouraged, as it can come across as aggressive and unprofessional.
- Include your brand: Incorporate your brand into the title to establish credibility and recognition, like this Example from Hubspot – “The Ultimate Guide to On-Page SEO in 2022 — HubSpot Blog”.
Headers:
Use HTML header tags like <h1> , <h2> , etc., to organize your content for readers and search engines. Include relevant keywords in these headers, especially in <h1> and <h2> different from your page title.
Meta Descriptions:
Meta descriptions are concise page summaries beneath search result titles. While not a direct ranking factor, they impact click-through rates, making them vital for on-page SEO. These descriptions can also appear on social media when content is shared, boosting clicks.
A good meta description is:
Less than 160 characters (though Google may allow longer). Includes your main keyword or phrase. Uses complete, engaging sentences. Avoids characters like —, &, or +.
Also Read, 10 Common SEO Mistakes to Avoid in 2023.
Image Alt-text:
Image alt-text is essential for image SEO, aiding search engines in understanding image content. Given Google’s increased use of image-based results, alt-text is vital for site visibility. Craft concise, descriptive, and contextually relevant alt-text under 125 characters, avoiding keyword overuse. This optimizes images for better search engine visibility, aiding user discovery through image-based search results.
Page Url:
Ensure your page URLs are user-friendly and maintain a consistent site hierarchy, including subpages and blog posts. A typical URL structure consists of the sub-domain, the domain, a directory, and a specific path.To create SEO-friendly URLs: 1. Eliminate unnecessary words. 2. Use one or two keywords. 3. Prefer HTTPS, as Google views it positively for ranking.
Internal Linking:
Internal linking, or adding hyperlinks to relevant pages within your website, is crucial for on-page SEO. It keeps readers engaged, signals your site’s value to Google, and allows for better indexing, potentially leading to higher search rankings.
Also Read, Top SEO Techniques for Business Growth.
External Linking:
While internal links are crucial for on-page SEO, external links to reputable sites also matter. These links signal to Google that your page is trustworthy and well-referenced, enhancing credibility in the eyes of both search engines and visitors.
Mobile Responsiveness:
Google favors faster mobile speeds, even for desktop searches. Prioritize mobile responsiveness in your site’s hosting, design, and content layout. Use Google’s Mobile-Friendly Test tool to check your site’s readiness.
Site Speed:
Page speed is vital for on-page SEO, impacting user experience, visitor retention, conversions, and ROI. Use Google’s PageSpeed Insights tool to check your website’s speed.
Structured Markup:
Structured markup, or structured data, involves enhancing your website’s source code to help Google locate and comprehend various content elements. It’s what powers featured snippets, knowledge panels, and other content features in Google search results. Additionally, structured markup ensures that your page information appears neatly when shared on social media.
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