Social Media Marketing Job

Digital Marketing Specialist Job Openings in Chennai, Tamil Nadu, India

About the Job

Company: Digient Technologies Private Limited

Job Role: Digital Marketing Specialist

Job Location: Chennai, Tamil Nadu, India

Qualification:  Bachelor’s degree in Marketing, Business, or a related field.

Experience: 4+ years

Employment Type: Full-Time

Job Description

Key Responsibilities:

1. Digital Campaigns :

• Develop and implement digital marketing campaigns across various channels (e.g., social media, email, software evaluation platforms).
•  Monitor, track, and analyze performance metrics for campaigns, recommend and implement modifications for optimization.

2. Content Creation & Design Coordination:

• Create and manage engaging content for websites, blogs, social media, and other digital platforms.
• Coordinate with design teams to ensure visually appealing and consistent content.

3. SEO & SEM Strategy & Implementation:

• Implement on-page and off-page SEO strategies to improve search engine rankings.
•  Manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive qualified traffic to the website.

4. Social Media Management:

• Manage company profiles on social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Develop strategies for increasing followers, engagement, and conversion through social media.

5. Email Marketing:

• Plan and execute email marketing campaigns.
• Segment mailing lists and optimize email campaigns for engagement and conversions.

6. Lead Management & Collaboration:

• Monitor lead capture in the CRM and prepare and coordinate with sales management for effective handling of leads.
• Work closely with sales, design, and content teams to ensure cohesive marketing efforts.
• Keep up to date with the latest trends in digital marketing and apply new ideas to improve campaigns.

7. Analytics and Reporting:

• Use tools like Google Analytics, social media insights, and other tracking tools to assess performance and ROI.
•  Prepare regular reports on campaign effectiveness and make recommendations for improvement.

Skills Required:

•  Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms, email marketing software, etc.).
•  Strong knowledge of SEO, SEM, and web analytics.
• Knowledge of content marketing and social media strategies.
•  Excellent written and verbal communication skills.
• Creativity and problem-solving abilities.
•  Ability to analyze data and derive actionable insights.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
•  4 – 7 years of experience in digital marketing preferably in the B2B space

Apply Now: https://www.linkedin.com/jobs/view/4183331225/

To Discover more digital marketing opportunities:  Digital Marketing Jobs