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Kickstart your career in Digital Marketing

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Summary :

Digital marketing has a bright future for the long-term sustainability of the product or services in the current technological market.

What is Digital Marketing?

         Now the world is changing rapidly in the Digital marketing field. At a time, people use the Internet for everything for paying bills online, buying groceries, shopping for a gift, planning a vacation, or just about anything else. People are logging into their laptops, smartphones, tablets, and home computers to conduct their business online each day.

Digital marketing is defined as a marketing approach that relies on the internet to connect with the target audience. In digital marketing provides two-way communication between a business and its actual customers.

Is Digital Marketing a Good Career?

         Digital marketing will become a need for every business. Crafting an online presence and catering to the need of the consumers was extremely vital to surviving the growing competition. The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. The demand for knowledgeable digital marketing professionals is growing exponentially.

Who is Digital marketing for?

You might be wondering – Am I fit for this career? digital marketing has something for almost all people. you are someone who enjoys coding, then you can easily get as a web developer. Data science can be used to identify customer patterns, data scientists can be of great help in digital marketing. For creative writers, digital marketing has many offers. Writers can go for content creation and management. Graphic designing and video editing are also important sectors in digital marketing.

What skills required for digital marketing?

The most in-demand digital marketing skills are

  • Video Production & Marketing 
  • Paid Media 
  • Content Marketing
  • Data analytics
  • Search-engine-optimization
  • Copywriting
  • Pay-per-click
  • Graphic designing

As a fresher, you require learning 3-4 of these would give you a boost to kickstart your career in digital marketing.

Advantage for choosing a career in digital marketing:
  • Utilization of skills: In the modern world, companies are looking for people with soft skills. Planned learning of skills can eventually take you forward in your future expeditions.
  • Versatile field: With digital marketing, very little training is required for you to make the required switch. In most cases, digital marketing fields have something for everyone. You can build upon your existing skills and learn new skills on the job.
  • Evolving industry: Digital marketing is quite a new aspect and it is always growing. If you are eager to learn and improve, there’s always something around. Digital marketing will not only place you in a secured field but also help you invest yourself completely in the industry. 
Ways to get entry level Digital Marketing Jobs:
  • Start Digital Marketing as a Freelancer:

Most SMBs aren’t well versed in digital marketing and could benefit greatly from your new expertise.

  • Prepare for your first digital marketing interview:

Interviewing is all about planning. The more comfortable you are with yourself, your experience, and your new digital marketing skills, the better your chances of landing that job will be.

  • Match your resume to the role:

Your resume should be viewed as a living, breathing document.


A career in digital marketing is highly creative if you play your role right. You need to keep your learning spirit active and you should always aim high.