Social Media Management:
- Develop and execute social media strategies to increase brand awareness, engagement, and followers.
- Create and curate compelling content for various social media platforms.
- Collaborate with content creators to develop and distribute high-quality, SEO-friendly content.
- Create and manage blog posts, articles, infographics, and other digital content.
- Plan and execute email campaigns to nurture leads, engage customers, and promote company updates.
- Design visually appealing email templates and monitor campaign performance.
Search Engine Optimization (SEO):
- Perform keyword research, on-page optimization, and technical SEO to improve search engine rankings.
- Monitor and analyze website performance using SEO tools.
Pay-Per-Click (PPC) Advertising:
- Assist in creating and managing PPC campaigns on platforms like Google Ads.
- Monitor ad performance, adjust bidding strategies, and analyze results.
Analytics and Reporting:
- Utilize tools like Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
- Generate regular reports to assess the effectiveness of digital marketing initiatives.
Lead Generation and Conversion:
- Develop strategies to generate and nurture leads through various digital channels.
- Optimize landing pages and calls to action to improve conversion rates.
Online Reputation Management:
- Monitor and manage the company’s online reputation by addressing reviews, comments, and feedback.
- Coordinate with cross-functional teams, including design, content, and development, to align digital marketing efforts with overall strategies.
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Basic understanding of digital marketing principles, channels, and best practices.
- Familiarity with social media platforms, content management systems, and digital marketing tools.
- Analytical mindset and ability to interpret data to make informed decisions.
- Strong written and verbal communication skills for content creation and campaign management.
- Creative thinking and the ability to develop engaging digital marketing campaigns.
- Eagerness to learn and adapt to new digital marketing trends and technologies.
For more details about the job, Vatsal Technologies Pvt Ltd, Chennai – Digital Marketing Freshers.