Digital Marketing Specialist Jobs at Hitachi, Chennai, Tamil Nadu, India
About The Job
Company: Hitachi
Job Role: Digital Marketing Specialist
Experience: 7+ Years
Location: Chennai, Tamil Nadu, India
Job Type: Full-Time
Business Information
“The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.”
Your Responsibilities:
- Implement paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.
- Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.
- Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.
- Act on the BU/HUB Level within global campaigns and email creations
- Support HUBs with email creations, webpages and paid Social Media campaigns.
- Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business
Your background:
- Engineering or any equivalent degree with 7+ years of relevant experience
- Social media strategy, content creation, analytics, and customer engagement.
- SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.
- PPC campaign management, analytics, budget management, and conversion tracking.
- Email marketing platforms (e.g., Eloqua), segmentation, copywriting, and automation.
Apply Now: https://www.linkedin.com/jobs/view/4213389282/
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