- Conduct keyword research using SEMRush to identify target keywords and phrases with high search volumes and low competition.
- Assist in on-page optimization activities such as optimizing meta tags, headings, content, and internal linking structures to improve website rankings.
- Perform website audits to identify technical SEO issues and provide recommendations for improvement.
- Collaborate with the content team to ensure SEO best practices are followed in content creation, including keyword integration and optimization.
- Analyze website errors in Google Search Console and solve them
- Support the development and execution of off-page SEO strategies, including link building, directory submissions, and social bookmarking.
- Monitor and analyze website performance using SEO tools and analytics platforms, and prepare regular reports to track keyword rankings, organic traffic, and other relevant metrics.
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices, and share insights and recommendations with the team.
- Assist in the implementation and optimization of local SEO strategies, including managing online business listings and reviews.
- Collaborate with web developers to implement SEO recommendations and ensure technical SEO best practices are followed.
- Support the team in conducting competitive analysis to identify opportunities and threats, and provide actionable insights.
- Bachelor’s degree in marketing, communications, computer science, or a related field.
- 0-1 year of experience in search engine optimization or digital marketing (internship or relevant projects can be considered).
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush is important
- Familiarity with on-page and off-page optimization techniques, including meta tags, keyword research, link building, and SEO-friendly content writing.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations.
- Good writing skills, verbal communication skills & presentation skills.
- Ability to learn quickly, take initiative and confidently put forward your ideas/innovations, as we highly value it.
- Attention to detail and strong organizational skills to manage multiple tasks and meet deadlines.
- Ability to work both independently and collaboratively in a team environment.
- Passion for learning and staying up to date with the latest SEO trends and developments.
For more details about the job, Junior SEO Specialist – Different Hair Pvt Ltd – Chennai .