In the current world Digital Marketing is among the most sought-after skills in the world. At the end of the 12th grade, the majority of students tend to consider conventional programs such as Engineering, Arts or Medicine. Nevertheless, Digital Marketing is currently a rapidly expanding profession that will enable you to achieve decent employment and revenues in a relatively short time.
What is Digital Marketing?
Digital Marketing refers to the act of advertising goods and services through the web in online platforms like the internet, social networks, email, and search engines. Digital Marketing, unlike in the traditional ways of marketing such as newspaper advertisements or pamphlets, aims at exploiting the digital medium to market to prospective customers.
Does Your 12th Grade Need Digital Marketing?
Digital Marketing not only provides you with an opportunity to develop your career in a short period of time, but it also has high employment prospects because any company nowadays requires an online representation.
- Short-term Learning: You can master Digital Marketing within 3 months -1 year.
- Earn Instantly: Earn instantly with Freelancing, Internship, or Part-time employment.
- Study and Learn: You can have a Degree and Digital Marketing Course at the same time.
- Career Development: You can begin with minor positions and eventually become SEO Specialist, Social Media Manager or Digital Marketing Consultant.
- Good employment opportunities: They exist in startups, corporate firms and freelance markets.
- High Income Potential: remuneration is dependent on skill and experience.
- Career Growth: develop as a Junior Executive to a Senior Manager within a very short period of time.
- Skill Development: Get acquainted with such essential skills as SEO, Social Media, Content Marketing, and Ads Management.
The Digital Marketing Modules Post 12th
Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) advertising, Email Marketing, Content Marketing, Data Analytics, Web Development and Consumer Behavior are the key skills that are taught in Digital Marketing courses.
Key Skills You Will Learn:
- Search Engine Optimization (SEO): Understand how to rank the websites in the search engines to have more traffic.
- Social Media Marketing (SMM): Advertise products and interact with audiences through such platforms as Facebook and Instagram.
- Pay Per Click (PPC) Advertising: Develop paid ads on Google Ads and reach the appropriate customers.
- Email Marketing (E-commerce): Create a relationship and market products or offers through emails.
- Content Marketing (Affiliate Marketing): Produce attracting blogs, videos, and infographics to get and maintain customers.
- Data Analytics (Quality Analytics): Measurement of campaign performance and betterment of marketing strategies: Measurement of campaigns and betterment of marketing strategies using data insights.
- Web Analytics: understand the implementation of user friendly websites and the maximization of user experience.
Importance of Digital Marketing Courses:
In the modern digital era, no business can afford to operate without effective online marketing strategies that would enable it to access its audience. Learning these skills, you can be able to develop your own business, or you can be hired as a professional who works in the field of digital marketing with unlimited opportunities in the profession.
Digital Marketing Course After 12th – Full Details:
Syllabus:
- Digital Marketing and Career Opportunities Introduction.
- SEO: On Page, Off Page, Technical, Keyword Research.
- Content Marketing: Blogging, Copywriting, Video and Visual Content.
- Social Media Marketing: LinkedIn, Instagram, Facebook, Paid Ads, YouTube.
- SEM Google Ads: Search Ads, Display Ads, Remarketing, YouTube Ads.
- Email Marketing & Automation
- Passive Income and affiliate Marketing.
- E-commerce Marketing: Shopify, WooCommerce.
- Web Analytics: Search console, Google Analytics.
- Freelancing Advice: Fiverr, Upwork, Resume, and Interview Prep.
Fees:
- Short-term (3–6 months): ₹20,000 – ₹40,000
- Diploma (1 year): ₹50,000 – ₹80,000
Duration:
- 3–6 months (Short-term)
- 1 year (Diploma)
Note: You are able to study at home and still gain employment.
Digital Marketing Salary in India:
| Experience Level | Estimated Monthly Salary |
| Fresher | ₹10,000 – ₹20,000 |
| 1–3 Years Experience | ₹20,000 – ₹40,000 |
| 3–5 Years Experience | ₹40,000 – ₹70,000 |
| 5+ Years / Specialist | ₹70,000 – ₹1,50,000+ |
| Freelancers | ₹5,000 – ₹2,00,000 |
Note: Remuneration based on talent, experience and area of work.
Who Can Learn This Course?
- Students seeking employment immediately after 12th grade.
- Students in college that would like to acquire another skill during their degree.
- Those who may wish to work at home by way of freelancing.
- The people who will be targeted are young entrepreneurs who are intending to open their own business.
Work from Home in Digital Marketing:
Description:
The use of digital Marketing can be carried out entirely on the Internet, and you can develop your career at home.
Work-from-Home Opportunities:
- Social Media Management: Instagram, Facebook and LinkedIn page management.
- Content Writing/ Blogging: Blogging and writing articles.
- SEO (Search Engine Optimization): Placing websites in Google.
- Digital Ads Management: The Google Ads and Facebook Ads management.
- Email Marketing and Campaigns: Conducting promotional campaigns.
- Freelancing Projects: It involves doing contract or individual projects.
Note: Digital Marketing is an ideal option for individuals who like working remotely.
Final Thoughts
Digital Marketing is an optimistic and a future-oriented field of career. The knowledge, experience, and tricks you would acquire in this field will assist you in furthering your career in a short period of time. Digital Marketing can be a stable and promising career opportunity in the contemporary generation with new possibilities, increased income, and expedited promotions.
