The world is becoming digital, and so are all businesses — startups or multinational brands. Each of them now invests a considerable amount of money in digital marketing to target and connect with their audience. When you are a student or job seeker stepping into this field, one of the first questions you may have is:
Why choose digital marketing as a career?
In this blog, you’ll discover the reasons for choosing digital marketing, explore digital marketing career opportunities, understand job growth trends, learn about high-paying digital marketing roles, and get an overview of the digital marketing job salary range in today’s market.
Why should you choose Digital Marketing as a career?
Let’s first understand why digital marketing is considered one of the best career choices right now.
- Great demand – All industries require presence on the Web.
- Various career options – SEO, Social Media marketing, Content marketing, Paid Ads, Analytics, Email Marketing and more.
- Opportunities of growth – The industry is fast changing and provides fast career growth.
- Creativity + Data – Ideal combination of creative and analytical work.
Digital Marketing Job Growth Trend (2010–2025) | Infographic
Is digital marketing a good career among the freshers?
Yes, digital marketing is an excellent career option among freshers because of the high and increasing demand, great career advancement, work flexibility with remote and freelance possibilities, and wide opportunities to work in different positions such as SEO, content marketing and social media management. Although no particular degree is needed, entry-level salaries are competitive, and freshers can take the first steps in the field with the help of available resources and certifications, which contributes to a good future of the field and high wages.
Find out why it is a good job for freshers :
- Huge Demand and Expansion: The market transition that has seen businesses move online puts a perpetual need of skilled digital marketers in high demand, which promises great career prospects.
- Flexibility: The sector provides a range of work models; like freelance, remote work, and agency-based jobs which allow freshers to have some flexibility.
- Various Specialization: Freshers have numerous specializations, including SEO, content marketing, social media management, and email marketing, which also gives them the opportunity to find a career that fits their preferences.
- Skill-Based Industry: Digital marketing is unlike many traditional career fields, as it is a skills-based industry, which allows you to become job-ready in a fairly short period to gain practical skills.
- Availability: Google, Meta, and HubSpot are among the most popular internet platforms that provide learning materials as well as certifications, which means that freshers can acquire the required knowledge with ease.
How much can a fresher earn in digital marketing?
Digital Marketing Monthly Salary (Fresher to Experience).
Year(s) of Experience Monthly Salary (In Approximation)
0 – 1 year (Fresher) ₹15,000 – ₹30,000
2 – 3 years ₹35,000 – ₹60,000
4 – 6 years ₹60,000 – ₹1,20,000
7 – 10 years ₹1,50,000 – ₹2,50,000
Freshers make an average of Rs. 2,00,000/- to 30,00,000/- per annum depending on their skills, company, and city.
Career Growth in 2-3 Years:
The good news? Salaries increase at a rapid rate depending on the experience. With 2–3 years of solid work:
Salaries in the mid-level also vary between ₹6,00,000 and 10,00,000+/year.
Niche managers (such as SEO Manager, PPC Specialist or Social Media Manager) tend to surpass ₹12L+ per year.
What is the best paying digital marketing job?
The Chief Marketing Officer (CMO) in the digital marketing industry is typically the most highly paid position based on the strategic aspect of their job to ensure the online marketing strategy is executed as a whole with earnings of around 30 LPH and higher.
Other High Paying Roles
- Head/Digital Marketing Director: This position is big picture oriented, where it is necessary to set strategy, manage budgets, and make major decisions regarding the digital presence of the company.
- Growth Marketing Manager: These professionals focus on the rapid growth, and they create and execute the strategies that aim at acquiring the customers and increasing the base of users.
- Performance Marketing Lead/Manager (PPC): The job is dedicated to pay-per-click (PPC) campaigns and fast access to target audiences as well as enhancing ad results and performance and quality scores in diverse platforms.
Factors That Affect Salary
Freshers do not all receive equally well. What makes the difference here is this:
- City / Location – Metro cities such as Bengaluru, Delhi NCR and Mumbai tend to be paying higher than Tier-2 cities.
- Company Type -The large agencies and MNCs are the ones who have to spend more than a small startups or local business.
- Skills & Certifications – Specialist skills such as SEO, Google Ads, Facebook Ads, or Analytics are an addition to your package.
- Portfolio/Experience – Internships, freelance work or live projects are a plus.
- Negotiation Skills – Behaviour on interviews is also important!
Final Take away
When you consider making your entry into digital marketing, you can anticipate an initial salary ranging from 2-5 LPA, which will vary depending on your role, skills, and geographical area. With the right education and certifications, you can quickly advance and enjoy a fulfilling career in this highly desirable industry today.
Frequently Asked Questions (FAQ)
1. What is the highest paying digital marketing position to freshers?
PPC/Google Ads Specialists and SEO Executives are also commonly offered higher packages than general digital marketing executives or content writers.
2. How can i learn digital marketing?
Understand digital channels and marketing techniques. Gain practical learning experience from a digital marketing academy with industry expertise. Earn certifications from Google, HubSpot, Meta, and SEMrush.
More Info: https://www.digitaltoppers.com
