Digital Marketing (BFSI – Financial Service) Work-From-Home Jobs Opening at Cognizant
About the Jobs
Company : Cognizant
Job Role: Digital Marketing (BFSI – Financial Service)
Experience: 4 to 5 years of experience, with experience in Financial Services
Qualification: Bachelor’s degree in Computer Science, Liberal Arts, Communications, Marketing, or Business
Employment Type: Full-Time
Work Model: Hybrid
Job Description
Strategic Planning & Support
- Contributes to the development of annual marketing plans
- Collaborates with business leaders/subject matter experts (SMEs) to identify key priorities for marketing and develop marketing programs and content to support those priorities
- Develops messaging to support offerings
Content & Campaigns
- Collaborate with business leaders/SMEs to develop content to support marketing content, including solution brochures, white papers/research, blogs, videos, website updates, social media and presentations
- Identify and implement key SEO terms into marketing content
- Ensure campaigns and content are amplified internally and externally
- Ensure leads generated from marketing programs are managed and distributed to sales teams with appropriate follow up
Measurement & Reporting
- Monitor and report marketing program KPIs including tactics and leads generated
- Contribute to regular marketing status reports, including campaign, content and web performance for presentation to senior business unit and marketing management
Required Experience & Education
You have proven expertise in developing marketing programs and content.
- 4 to 5 years of experience, with experience in Financial Services
- Knowledge of marketing best practices
- Demonstrated digital and social marketing experience
- Strong project management skills with attention to detail
- Strong communications skills that enhance team collaboration
- Able to work independently with little direct supervision
- Excellent decision-making and problem-solving skills
- Self-motivated, innovative, collaborative
- Willing to roll up your sleeves and execute
- Fluency with MS Word, Excel and PowerPoint
- Familiarity with Salesforce and Pardot
- Bachelor’s degree in Computer Science, Liberal Arts, Communications, Marketing, or Business
Apply Now: https://www.linkedin.com/jobs/view/4181213992/
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