Marketing Manager Jobs at The Chennai Silks in Avanashi, Tamil Nadu, India
About the Job
Company: The Chennai Silks
Job Role: Marketing Manager
Job Type: Full Time
Location: Avanashi, Tamil Nadu, India
Experience: 3-7 years
Job Summary
We’re hiring a Marketing Manager to drive brand growth, sales, and visibility for our garments business. You’ll handle both B2B dealer network + B2C/D2C online + offline retail marketing.
Responsibilities
1.Brand & Campaign Management
– Plan and execute 360° marketing campaigns for seasonal launches, festive sales, End Of Season Sale.
– Manage brand positioning for men’s/women’s/kids wear across price segments
– Create product catalogs, lookbooks, and merchandising material with design team
– Plan offline activations: store displays, hoardings, mall events, exhibition stalls
2. Digital Marketing & D2C Growth
– Own performance marketing: Meta Ads, Google Ads, influencer collabs for online sales
– Manage Instagram, Facebook, YouTube content calendar for reels, posts, stories
– Drive website/app traffic, track ROAS, CAC, conversion rates via Shopify/WooCommerce
– Coordinate with marketplaces: Myntra, Ajio, Flipkart, Amazon for visibility & deals
3. B2B & Dealer Marketing
– Support 50-200 dealer network with marketing kits, posters, dealer meets
– Plan schemes for distributors, retailers – margins, display contests, incentives
– Visit key markets: Koti, Secunderabad, Abids wholesale + tier-2 cities for market feedback
– Analyze competitor pricing, new designs, schemes in garments wholesale markets
4. Sales Enablement & Analytics
– Track SKU-wise sales data, identify fast-moving vs slow-moving designs
– Give inputs to design/merchandising team on trends, colors, prints based on data
– Monthly reporting: campaign ROI, footfall vs conversion, online vs offline sales split
– Manage marketing budget of ₹5L – ₹50L per season and optimize spends
5. Team & Vendor Management
– Lead team of 2-5: graphic designer, social media exec, photographer
– Handle agencies: ad agency, photographers, models, printing vendors
– Coordinate with sales, production, and retail store teams for launch plans
Education / Qualification
1. Education: MBA Marketing / BBA / Graduate with strong experience
2. Experience: 3-7 years in apparel, fashion, retail, or FMCG marketing mandatory
3. Skills: Performance marketing, brand management, dealer handling, trend spotting
4. Tools: Meta Ads Manager, Google Analytics, Canva, Excel, Shopify basics
5. Knowledge: Telecalling follow up, load follow up , corporate marketing, lead customer follow up.
Benefits:
- Cell phone reimbursement
- Food provided
- Provident Fund
Apply Now: https://in.indeed.com/viewjob?jk=8b239a002ca503f4&from=shareddesktop_copy
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