Introduction
In today’s world, Instagram is not just an app for sharing photos. It’s a powerful platform for staying connected with friends, showcasing talents, and growing a business. When creating an Instagram account, two main types are available:
- Personal Account
- Business Account
Both are excellent. But your purpose for using Instagram will determine the right choice.
1. Purpose of the Account
A personal Instagram account is ideal for sharing moments from your personal life. It’s the perfect place to share photos and videos of friends, family, travel, memories, and hobbies.
A business Instagram account helps businesses, brands, shops, service providers, and freelancers. The main objectives here are
- Reaching more people
- Attracting customers
- Achieving growth
2. Instagram Insights
This is the biggest advantage of a business account.
Using a business account gives you access to “Instagram Insights.” With this, you can find out:
- How many people viewed your posts
- How many people visited your profile
- How many people clicked on your website link
Followers’ age, gender, and location
- The times when your followers are most active online
- This information helps in improving your content.
This feature is not available in a personal account.
3. Contact Button
In a business account, you can add:
- Phone number
- Address
Buttons for Call, Email, and Directions will be displayed directly on your profile. This is very convenient for customers.
In a personal account, Direct Message (DM) is the primary mode of contact.
4. Advertising Features
Through a business Instagram account:
- You can run paid ads
- You can boost posts
- You can promote offers
- You can target specific audiences
This helps in increasing followers and boosting sales. 5. Professional Appearance
In a business profile:
- Category label (such as Digital Marketing, Boutique, Freelancer)
- Call-to-action buttons
These provide a credible, professional appearance to the profile.
A personal account gives a casual, friendly feel.
5. Privacy Settings
A personal account can be kept private. Only those you approve can see your posts.
A business account is generally public. This allows new people to easily discover your brand.
Which account should you choose?
Choose a Personal Account if you:
- Want to share with friends and family
- Use it for recreational purposes
Choose a business account if you:
- Own a business or brand
- Want growth and reach
- Plan to sell products or services
- Want a professional appearance
Conclusion
Both personal and business accounts on Instagram are useful. A personal account is best for close connections. A business account is very helpful for growth, marketing, and creating opportunities.
If your goal is growth and brand building, a business Instagram account is an excellent choice. You can also change your account type in Settings if needed.
