Search Engine Optimization (SEO) Analyst Jobs at TCS, Chennai, Tamil Nadu, India
About The Job
Company: TCS
Job Role: AI Search Engine Optimization ( SEO ) Analyst
Experience: 6 to 10 years
Job Type: Full-Time
Location: Chennai, Tamil Nadu, India
Required Technical Skill Set: GEO, AEO, Keyword research and optimization, competitor analysis, AI SEO audit, on-page SEO, off-page SEO, technical SEO, analytics, HTML/CSS
No. of Requirements: 1
Desired Competencies (Technical/Behavioral Competency)
Must-Have
- Deep understanding of generative engine optimization and answer engine optimization concepts
- Proven experience with SEO tools such as AI conductor, Semrush and other AI-powered SEO platforms
- Expertise in keyword research and content strategy specifically for AI-driven search engines
- Strong analytical skills to interpret search data and AI insights to optimize content and SERP performance
- Ability to develop and implement AI SEO strategies for enterprise-level clients
- Knowledge of structured data, schema markup, and its impact on answer engine optimization
- Familiarity with natural language processing principles and their application in SEO
- Excellent communication skills for cross-functional collaboration and client reporting
Good-to-Have
- Experience with content generation tools powered by AI (GPT-based platforms)
- Understanding of voice search optimization and conversational AI trends
- Familiarity with data visualization tools to present SEO insights effectively
- Knowledge of machine learning fundamentals as applied to search algorithms
- Basic coding skills for SEO automation and data analysis
- Awareness of emerging AI search technologies like Google Bard, Microsoft Copilot et al.
Responsibility / Expectations from the Role
We are seeking an experienced AI SEO analyst to strategize and implement cutting edge AI driven SEO strategies tailored for generative search engine and answer engine optimization. The ideal candidate will leverage advanced tools like AI conductor and Semrush to drive visibility, engagement, and measurable SEO performance for our Fortune 500 clients. This role demands a deep understanding of AI-powered search behavior, content generation, and data-driven optimization techniques to ensure our clients lead in emerging search landscapes
Qualifications
Must-Have
- Bachelor’s or Master’s degree in Business, Marketing, Communications, or Information Technology
- Desired Qualifications
- Bachelor’s or Master’s degree in Business, Marketing, Communications or Information Technology
Requirements Added by the Job Poster
• 5+ years of work experience with HTML/CSS Validation
• Bachelor’s Degree
• 5+ years of work experience with Cascading Style Sheets (CSS)
Apply Now: https://www.linkedin.com/jobs/view/4327069918/
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