Performance Marketing Specialist Job Opening at Zocket Technologies – Chennai, Tamil Nadu, India
About The Job
Company: Zocket Technologies
Job Role: Performance Marketing Specialist
Experience: 4 to 6 years
Location: OMR, Chennai, Tamil Nadu, India
Job Type: Full-Time
Job Overview:
We are seeking a skilled and results-oriented Performance Marketing Specialist with 4 to 6 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients.
You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.
Key Responsibilities:
- Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
- Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.
- Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.
- Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement.
- Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.
- Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).
- Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.
- Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.
Key Requirements:
- 4 to 6 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment.
- Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
- Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
- Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms.
- Excellent verbal and written communication skills in English, with confidence in client-facing roles.
- Ability to multitask, manage multiple client accounts, and deliver results within deadlines.
- Experience in both B2B and B2C campaign strategies is a strong advantage.
What We Offer:
- Competitive salary and equity options.
- A flexible work environment with hybrid work options.
- Be part of a revolutionary team developing a product that simplifies digital advertising.
- Help make marketing accessible and affordable for mid-market to large enterprises
- Empower brands to scale their marketing effortlessly through an innovative, user-friendly platform.
- Drive growth and success for businesses across industries with cutting-edge marketing solutions.
- Collaborate with a diverse and dynamic team passionate about technology and innovation.
- Accelerated growth opportunities in a fast-growing company backed by top investors.
Culture at Zocket:
- Innovative & Fast-Paced: We thrive on creativity and quick execution, encouraging new ideas to solve challenges.
- Team Collaboration: Every voice matters, and teamwork is at the core of what we do.
- Balanced Work Life: Spontaneous chai breaks, lunch outings, and gaming sessions keep the atmosphere fun.
- Flexible & Open-Minded: We welcome experimentation and fresh perspectives.
- Ambitious & Goal-Driven: We set bold goals and work hard to achieve them.
- Inclusive & Supportive: Everyone feels a sense of belonging, with a focus on collaboration and support.
- Employee-centric: At Zocket, we’re all about people first. Our employee-centric culture thrives on continuous feedback, open communication, and a genuine commitment to listening to and supporting our team. We believe that when we take care of our employees, they, in turn, take care of the product, creating a positive ripple effect throughout the organization.
Here is a Sneak Peak into the culture at Zocket: https://drive.google.com/drive/folders/14JcFeOcwmHhMlfnnX9rhXI15pEkupb-r?usp=sharing
What Makes You a Zocketeer?
- Agile: We are a fast-paced hyper-growth company, it takes agility to be able to thrive in this environment
- Cross-Functional: Being a 10-100-stage startup, you are bound to work with all functions, it is critical for one to work with all teams.
- Bias for Action: Get things done and get them done quickly. Period.
- Customer Obsession: Always keep the customer at the core of decision-making. Drive innovation by understanding customer needs and delivering value consistently.
- Resilience & Perseverance: Startups come with challenges, but we stay resilient. We tackle obstacles with determination, and we encourage a can-do attitude that helps us overcome difficulties
- Growth-Oriented: We support continuous learning and professional development.
Join Zocket for a dynamic work environment where innovation and fun go hand in hand!
Apply Now: https://www.linkedin.com/jobs/view/4329579098/
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