Digital Marketing Jobs at Lennox India Technology Centre in Chennai, Tamil Nadu, India
About The Job
Company: Lennox India Technology Centre
Job Role: Digital Marketing
Job Type: Full Time
Location: Chennai, Tamil Nadu, India
Job Description
1. Digital Leadership & Project Management
- Lead and manage digital marketing projects and multi-channel campaigns.
- Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders.
- Build and maintain project plans, manage timelines, and proactively identify risks or resource needs.
- Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery.
2. Lead Generation Strategy & Execution
- Develop and execute lead generation strategies using content marketing and marketing automation.
- Plan full-funnel programs that attract, engage, and convert target audiences.
- Partner with content creators, strategists, and automation specialists to build integrated demand-generation flows.
- Monitor funnel performance and recommend optimization strategies to improve conversion and engagement.
3. Content Planning & Digital Channel Management
- Plan, manage, and optimize content across email, social media, websites, and other digital channels.
- Oversee content governance and updates across CMS platforms and internal communication systems.
- Ensure content aligns with brand standards, user needs, and lead generation goals.Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion.
4. Marketing Automation & Nurture Programs
- Coordinate Marketing Automation activities working with the team including the following:
- Building emails, segments, and simple journeys using marketing automation tools.
- Designing and managing lead nurture programs to guide prospects through the funnel.
- Running reports, analyzing journey performance, personalization experiences and implementing improvements.
5. SEO, Analytics & Performance Insight
- Coordinate SEO and Analytics activities working with the team including the following:
- Applying core SEO principles to improve organic visibility of content.
- Using analytics platforms to track channel performance, lead flow, and campaign effectiveness.
- Building dashboards, extract insights, and translate data into actionable recommendations.
- Continuously optimizing digital programs based on performance trends and KPIs.
10+ years of proven experience in digital marketing, project management, and content strategy.
- Experience in B2B and B2C digital marketing environments.
- Familiarity with CMS platforms, marketing automation tools, and analytics software.
- Strong communication and coordination skills.
- Ability to work cross-functionally with global teams.
Apply Now: https://www.linkedin.com/jobs/view/4355013132/
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Job Category: Digital Makreting Jobs Digital Marketing Jobs in Chennai Digital Marketing Jobs inTamilnadu
Job Type: Full Time
Job Location: Chennai